Objective
The client wanted to refresh their website to appeal to a more mature, discerning audience. The previous design was bright and playful but didn’t align with their premium, private services. They were looking for a sophisticated, refined look that would signal quality and exclusivity.
Solution
We curated a colour palette inspired by luxury brands, choosing rich Oxford green, crisp whites, and subtle green accents to convey an elegant, high-end feel. We also refined the website’s design, incorporating clean lines, generous white space, and imagery that harmonized with this new aesthetic. For the tone, we adjusted the language to emphasize bespoke, discreet services, giving the site a polished, professional vibe.
On the technical side, we optimized the site’s SEO to reach a higher-income audience searching for premium care. Our keyword strategy focused on terms like “private treatment” and “psychotherapy over counselling,” raising visibility for clients looking specifically for private, high-quality options.
Result
The result was a website that now reflects the quality of service the client offers, attracting a higher-income audience. The redesigned site ranks in Google’s top three for search terms like “Private Therapy Buckinghamshire” and “DBT Therapy Buckinghamshire,” making it easier than ever for the right clients to find them. This project successfully combined a refined look with a targeted SEO strategy, positioning the client perfectly in their market.