Objective
Hayes Finance aimed to increase brand awareness within the local community, with a particular focus on promoting their equity release services. To build trust and position Hayes Finance as a reliable, experienced mortgage broker, we identified local neighbourhood magazines as an ideal platform to reach their audience.
Solution
We developed a series of editorial-style ads, case studies, and informative articles to create meaningful engagement with the local readers. Each piece was crafted to provide valuable insights and relatable scenarios, showcasing the benefits of equity release. In addition to content creation, we handled the layout and design to ensure the visuals were polished and professional, ready for print in the magazine.
For over a year, we maintained fresh, engaging ads in every magazine edition, presenting Hayes Finance as a consistent, trusted presence in the community. This strategic approach enabled the brand to reach a broader local audience in an authentic and informative way.
Result
The campaign effectively raised the profile of Hayes Finance within the local community, positioning them as a trusted source for equity release and broader mortgage advice. By regularly contributing content, Hayes Finance built brand recognition and credibility among local residents, fostering a strong reputation as a dependable, community-oriented mortgage broker. This campaign established a lasting impression, reflecting the brand’s commitment to supporting clients’ financial needs.