Objective
Hayes Finance, a reputable mortgage broker, sought to modernise its brand with a refreshed logo, colour scheme, and brand guidelines that would convey trust, support, and professionalism. Initially, they were open to a high-end rebranding, yet, as discussions progressed, it became clear that a more gradual transition would better resonate with their clientele.
Solution
We began by presenting concepts to position Hayes Finance as a premium mortgage broker, which are included in this portfolio. However, after further dialogue, we pivoted to a solution that preserved familiar elements. Our approach focused on updating the existing logo with a modern typeface and introducing complementary colours to enhance the original scheme. This gave the brand a contemporary feel while respecting its established identity.
The final rebrand features a refined, bold emblem that retains recognisable elements of the original logo, creating a confident yet approachable look.
Result
The rebrand successfully delivered a progressive, polished image that reinforces Hayes Finance’s commitment to professionalism and reliability. The new logo and brand design have strengthened their market presence with a look that feels both modern and familiar. This rebranding has positioned Hayes Finance as a forward-thinking mortgage broker while maintaining the recognition and trust they’ve built with clients.