Objective
Hayes Finance wanted to provide valuable, educational content to support their clients while also enhancing their content marketing efforts. They tasked us with creating an Equity Release Safeguarding Guide—a comprehensive resource that would inform clients about equity release options, share success stories, and encourage them to book a complimentary consultation.
Solution
Through an initial interview with Kieran, the director of Hayes Finance, we gathered the insights needed to craft a detailed 13-page guide. The content was written with clarity and legibility in mind, ensuring accessibility for an audience often in their golden years.
To make the guide both informative and persuasive, we included equity release success stories toward the end, showcasing real-life benefits for clients. A call-to-action was seamlessly integrated, inviting readers to contact Hayes Finance for a complimentary consultation. The guide was designed to double as a marketing material, presenting Hayes Finance as a trusted and professional advisor.
This was the first in a planned series of guides that will form a broader content marketing library and a downloadable resources section on their website.
Result
The Equity Release Safeguarding Guide provided Hayes Finance with a valuable asset to educate and engage their audience. It has been used effectively in client consultations and as part of their broader marketing strategy. The guide has strengthened Hayes Finance’s reputation as a reliable and knowledgeable equity release advisor, laying the foundation for a growing library of content-driven resources.