Objective
After working with Hinch Property Management for several years, it was clear their website needed a refresh to boost engagement, capture leads, and create a more modern, streamlined experience. The goal was to update the design and structure to better drive action and generate quality leads directly from the site.
Solution
We took a “less is more” approach, crafting a clean, modern design that uses industry-relevant visuals to keep things professional and engaging. Action-driven headlines were introduced to guide visitors through the site naturally, encouraging clicks and interactions. To improve visibility, we revamped the SEO structure to attract more organic traffic, focusing on the terms most relevant to property management.
To convert that traffic into leads, we implemented multi-step booking forms, making it easier for potential clients to engage with the services that interested them. Additionally, we added a quick quote pop-up feature to simplify lead capture, giving visitors a direct route to inquire about services.
Result
The new website now serves as a powerful lead-generation tool, capturing more leads from organic search traffic than ever before. With enhanced conversion tracking, we can monitor and refine the site’s performance, ensuring it continues to meet and exceed goals. This redesign has elevated Hinch Property Management’s online presence, making it more effective and aligned with their growth objectives.