Objective
Sable & Stone needed label designs for their range of massage oils—Fresh, Revive, Clear, and Vital. The goal was to create a sophisticated and professional look that matched their premium price point and target market. The labels needed to balance elegance with practicality, incorporating a minimalist design that could reflect the unique characteristics of each fragrance while also being cost-efficient for production.
Solution
We adopted a minimalist design approach, assigning a subtle, distinct colour to each fragrance to represent its personality while maintaining a cohesive look across the range. The design carefully blended simplicity with luxury, ensuring the bottles would stand out while appealing to the high-end target audience.
To optimise production costs and streamline application, we designed a single wraparound label to serve as both the front and back label. This approach not only maintained the aesthetic appeal of the bottles but also simplified the manufacturing process.
The result was a clean, sophisticated design that complements the brand’s artisan ethos and the craftsmanship behind their products. Each bottle now delivers an elevated, professional appearance that aligns with the premium quality of the massage oils.
Result
The new label designs perfectly captured the elegance and luxury of Sable & Stone’s brand while providing a practical solution for production. The cohesive, minimalist aesthetic has elevated the overall look of the product range, resonating with their discerning target market and reinforcing their position as a high-end artisan fragrance company.