Objective
Hayes Finance wanted a promotional flyer to target residential home movers, reaching potential clients through an estate agent’s information pack. The flyer needed to resonate with people in the process of buying a new property, highlighting Hayes Finance’s role as a trusted and proactive mortgage broker.
Solution
We crafted a visually engaging flyer that captures the excitement of getting the keys to a new home, using imagery and messaging designed to connect emotionally with home movers. The content focused on easing the stress of the home-buying process, emphasising Hayes Finance’s expertise and personalised support every step of the way.
The design was clean and professional, aligning with Hayes Finance’s brand identity while ensuring the flyer stood out in an information pack. The messaging conveyed the value of choosing a reputable mortgage broker who can simplify the process, offering peace of mind and expert guidance.
Result
The flyer has provided Hayes Finance with a targeted marketing tool to reach residential home movers at a critical point in their journey. By being included in estate agent information packs, it has increased visibility for Hayes Finance’s services and helped position them as the go-to mortgage broker for a smooth and stress-free home-buying experience.