Objective
Following the successful delivery of their brand identity, we were brought back on board to design the new website for Accounts.Golf—a specialist accounting firm for golf courses. The goal was to create a sleek, on-brand website that would speak directly to their niche audience, while offering a user experience that guided visitors to the most relevant areas of the site based on their needs.
Solution
This was a collaborative project delivered alongside the talented team at Rumour Mill Creative, with Lisa-Jane Grey managing the project and crafting all copy, and Richard Holmes at Ampersand Studio handling the build.
Our role was to design a site that not only felt exciting and polished but was strategically structured to support the user journey. We considered the different types of golf businesses and decision-makers visiting the site and shaped the layout to direct them to the information and services most relevant to them.
We maintained a close connection to the visual identity we had created during the branding phase, ensuring that the new website felt cohesive and confident from the moment a visitor landed on the homepage. Every design element was considered for both aesthetics and function—reinforcing Accounts.Golf’s unique position in the market.
Result
The final result was a sleek, professional website with a surprising sense of energy—something not always associated with accounting! The site successfully balanced brand personality with clear navigation and user intent, giving Accounts.Golf an online presence that’s not only visually impressive but strategically effective.